What is NMN, now attracting worldwide attention?
The key to activating “longevity genes”
NMN (nicotinamide mononucleotide) is a substance produced within the human body. NMN is converted to nicotinamide adenine dinucleotide (NAD+) in the body to produce energy necessary for sustaining human life, but this is known to gradually decrease with age. Ever since research has revealed that NMN promotes the intracellular generation of NAD+ and activates sirtuin genes, also known as longevity genes, it has garnered great attention from around the world.
NMN is found in food but in minimal quantities
Green and yellow vegetables and fruits such as edamame (green soybeans), broccoli, avocado, and grapes are known to contain NMN, but in extremely small amounts. It is not practical to try to consume adequate amounts of NMN from food.
NMN content in green and yellow vegetables and fruits
Edamame (green soybeans)
Cell Metab. 2016 Dec 13;24(6):795-806
In pursuit of the finest quality NMN
NMN used in EUREA products is Japan-sourced and Japan-made
NMN is expected to activate sirtuin genes. It can be considered the key to beauty and health. Although it had been deemed difficult to secure a stable supply of high quality NMN for commercial application, EUREA has made it possible. We deliver high quality NMN derived and manufactured from yeast produced in Japan.
*Nicotinamide mononucleotide (skin conditioning ingredient)
EUREA Passion for high quality NMN
Patent for cosmetic
products containing NMN
Manufacture and sales of EUREA products are carried out in partnership with a company that has a “patent for cosmetic products containing nicotinamide mononucleotide”.
Joint research with research institutions
Products are developed through joint research of NMN with ByU Analytica, Inc. an Osaka University spinoff venture with advanced science and technology capabilities, to ensure the delivery of safer and higher-quality products.